Response Mailer Tutorial - Getting Started

Outline
This tutorial walks you through the steps to setup Response Mailer to

• Part 1
  Create a followup responder
  Read your incoming emails
  Add your list of outgoing emails for your drip marketing campaign
  
• Part 2
  Automatically add new subscribers
  
• Part 3
  Automatically remove existing subscribers
• Part 4
  Send a test email

Let's begin!

Part 2

Here we'll add prospects from emails we receive from our leads service. Here we will need to get the Name and the Email.

Here is sample of web for email
From: <liveleads@someleadscompany.com>
To: "Orders" <order@somecompany.com>
Subject: ABC Software Order # 445923019

The following information was submitted.
Order Date : 11/9/2006 2:50:14 PM
Name : Brenda Smiths
Phone : 123 123-1234
Shopper_Email : BrendaSmiths@somewhere.com
Order_Number : 445923019

Step 1: Opt-in / Opt-out
Locate the Followup Responder and Select Edit. Then select the 'Opt-in/Opt-out' tab.
The following screen will be displayed.


Check the 'Prospect Opt-in' box and click the 'Add Prospect' button to automate the adding of new prospects.

Step 2: Opt-in Filter
The following screen will be displayed.

This is the screen for setting the conditions an incoming message must meet in order to be processed by ResponseMailer.
These conditions are related to words or letters that you expect an incoming message to contain in specific fields.
We will now setup a filter to match the leads email.

Step 3: FROM line Filter
Select 'The FROM line contains the following' item and click the 'Addresses' button.
The following screen will be displayed.



The key fields on this screen are :

• Enter the word/phrase to filter on – click the Add button and enter liveleads@someleadscompany.com

After setting this filter click on the “OK” button to complete the procedure.

Step 4: SUBJECT line Filter
Select 'And the SUBJECT line contains the following' item and click the 'Words/Phrases' button.
The following screen will be displayed.


The key fields on this screen are :

• Enter the word/phrase to filter on – click the Add button and enter ABC Software Order #

After setting this filter click on the “OK” button to complete the procedure.

Step 5: Data Extractors
Click the Parse screen to display the following screen


This screen will allow you to extract specific information from the incoming message filter. In this case we want to extract the Name and Email Address from the web form email.

Step 6: Extract Specific information
Select the first 'Extract data from incoming message BODY' item and click the 'Extract field' button.
The following screen will be displayed.


This is the screen for setting the conditions an incoming message must meet in order to be processed by ResponseMailer.
Add the Name extractor: 

• Field Name – enter the name of the field, for example Name
• Email Field – Select Message Body
• Start of Data Field
      From - Select Specific text
      Text - Enter Name : 
• End of Data Field
  From - Select End of line

After setting this extractor click on the “OK” button to complete the entry.

Setup another one to extract the Email address as follows::

• Field Name – enter the name of the field, for example Email
• Email Field – Select Message Body
• Start of Data Field
      From - Select Specific text
      Text - Enter Shopper_Emai : 
• End of Data Field
  From - Select End of line

After setting this extractor click on the “OK” button to complete the entry.
After entering the all your extractors click on the “Next” button to move onto the next screen.

Step 7: Actions
The following screen will be displayed.


This screen will allow us to perform a number of task with the extracted information. In this case we want to send an thank you email and add the person to the prospect database.

Select the 'Reply with an email message' item and click the 'Send Email' button.
The following screen will be displayed.

The key fields on this screen are : 

• From – enter your email address.
• - this icon is used to insert data fields to personalize your messages.
• Subject – enter the subject of the message

After entering the information, click on the “Next” button to enter message body.

The following screen will be displayed.

This screen contains various options for formatting the text. The key fields on this screen are : 

• Message – enter the message you would like to send
  Note: use the icon to select merge field to personalize the message.

After entering the information and click on the “Finish” button.

Step 8: Prospect opt-in
Select the 'Add an new prospect to the database' item and click the 'Add Prospect' button.
The following screen will be displayed.

The key fields on this screen are : 

• Field Mapping
  Prospect Email - enter [[Email]]
• Prospect Name - enter [[Name]]

Click on the “OK” button to complete the entry. Then click 'OK' to save the information.

Proceed to Part 3