devicode Site Admin
Joined: 05 Mar 2005 Posts: 249
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Posted: Sun Dec 04, 2005 6:07 pm Post subject: |
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Here are the step that you will need to take to setup Followup Mailer to send several promotional pieces to current and potential clients.
Drip Marketing - a direct marketing strategy involves sending out a number of promotional pieces over a period of time to a subset of sales leads.
View the tutorial or follow these steps.
- Create a Followup Responder
Choose option “New Responder” from the “File” menu.
- Create a New Autoresponder
Choose “Followup Autorespnder" and click on the “Start” button.
- Select Followup Autoresponder
Choose “Followup Autorespnder" and click on the “Start” button.
- Create your messages
Enter a title for your drip marketing campaign.
Click the "Add" button and add your first message.
Click the "Add" button to add additional messages and click the "Next" button when done.
- Opt-in / Opt-out
For this marketing campaign we will not be using the opt-in / opt-out feature so click the "Next" button.
- Prospects list
For this marketing campaign we will import our prospects so click the "Next" button.
- Create a Prospect List
Use you favourite text editor or spreadsheet program like Excel to create a list of prospect.
You will need 2 columns to store the information. The first column stores the email address and the second one stores the name.
For example:
Name,Email
Billy Bob,bill@yourdomain.com
"Paul Brown, jr",paul@yourdomain.com
- Import your Prospects
Edit the responder and select the "Prospects" tab
Click the "Import" button.
- Select the leads file
Select the text file with the list of email addresses and click the "Import" button.
- Verify
Your drip marketing mailer is now read to start the email marketing campaign.
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