Popular uses of email autoresponders
© Devicode Technology 2005
ResponseMailer email processor can be setup to as a autoresponder to
automatically respond to any email message sent to you with an automatic
response. Auto responder popularity most likely stems from its vast variety
of uses, as it eliminates the need to manually answer every response.
Autoresponders are most commonly used for an "Out of Office"
style message to inform your correspondents that you are not available,
without you having to reply manually. You can have more than one auto
responder on one account each setup to cater to a specific type of message.
You can use plain text or include HTML code in the autoresponder as well
as personalize your reply.
Uses for an auto responder:
- Including a customer survey into the autoresponder message can provide
you with valuable information about your business techniques, especially
if you offer a gift of some kind for completion.
- Sending an unadvertised bonus or customer appreciation gift can strengthen
relationships. The gift should go out early rather than late, to help
retain someone who might be wavering about staying with you.
- Affiliate support: training materials and motivational messages can
be sent on a schedule.
- Offer a free gift when someone unsubscribes. By exchanging products
with another marketer, each of you may gain a customer or subscriber
when the other loses one.
- Frequently asked questions responses.
- Details on your services and products.
- Newsletter archives.
- Sales Tool - Why sit around waiting for a prospects e-mail to arrive?
Use your autoresponder as a sales tool. Write multiple automated follow-ups
and sell your products and services automatically, 24hrs a day 365 days
a year!
- After Sales Service - Followup with your customers after closing a
sale to make sure they're happy with what they have purchased. You can
also use this technique to inform them of any new products, services
or special deals that you have available.
- Up-Selling - Entice customers who purchased basic packages from you,
to upgrade to ones with more features or facilities, by sending them
a series of up-sell messages.
- Educational Program - Your autoresponder can send a series of tutorials
or reports to your subscribers on a frequent basis, determined by you.
A great way to increase sales and traffic.
- Sales
- Training Modules
- Business Opportunities
- Price Lists
- Product Information
- Order Confirmations
- Special Offers
- Mailing Lists
- Networking
- Customer Service
- Internal Memos
- Public Announcements
- Extended Guarantees
- You can follow up with prospects who ask for further information on
your product or service and have several opportunities to hammer in
the most important benefits of your product or service.
- You can use it for a multi-part timed training course or reinforcement
program
- You can use it to upsell a customer from a free service to a paid
service by reminding the customer of the great additional value of the
enhanced service.
- You can deliver a series of special reports on your high priced services
as a means of building credibility with your customers and prospects
- You can use the system as a contact manager so that you can keep in
periodic touch with all your customers both while they are receiving
the autoresponder sequence and afterwards.
- You can use MaxSponder to avoid buyer's remorse by sending a series
of follow-up letters reinforcing the customer's wisdom in buying your
product or service.
- Ad Tracking can be used to find out exactly how many people are responding
to a particular ad or autoresponder message that is sent out.
- It can be used on websites, in classified ads, in ezines, in FFA listings,
etc...
- Viral Marketing - Use your autoresponder as a viral marketing sales
tool.
- Utilize the ability to give away autoresponder accounts to supercharge
your income stream.
- Sales Tool - Use your autoresponder as a sales tool, Write multiple
automated E-mail follow-ups to sell your products and services.
- Mini-ads - Give autoreponder accounts away and let other people spread
your mini-ad through their Emails.
- Sell Autoresponder Accounts - With unlimited accounts, you can make
money selling autoresponder accounts to others.
- E-Zine and newsletter delivery - the autoresponder's instant send
feature enables you to send periodic EZines and newsletters while automatically
accepting and removing registrations
- MLM / Associates Programs - Use the autoresponder in any MLM / Associates
program to give your down-line members a powerful tool in their sales
arsenal.
- Educational Program - The autoresponder can provide a series of lessons
on a periodic basis.
- Motivational Messages - Send a series of motivational messages to
people in your sales organization with the autoresponder.
- Admin Newsletter- By sending a newsletter out to all active subscribers,
looking like it comes from each autoresponder owner, The admin can get
other subscribers to join the system using creative marketing letters.
- Post Sales Confirmation - If your product isn't an instant delivery
product or is "pricey", use the autoresponder to avoid buyer's
remorse.
- Up-sell System - Feed in folks to the autoresponder who bought a basic
package from you and hit them with a series of up-sell messages.
- Manage Your Email - Reply to mail from a certain person once and then
never again or reply to a specific person with a specific reply. The
autoresponder can manage your email lists (no limit!) and schedule one-time
and periodic mailings.
- Generate Email Lists - Your auto responder can collect emails through
an on online form or directly from incoming emails, create email lists,
and automatically send back a reply, too!
- Automate your email marketing campaign - Publishing an ezine on a
regular interval can be very time consuming. On the other hand offering
an ecourse is an automated process. All you need is to do is write the
e-course and set it up on a follow up autoresponder. As people subscribe
to the ecourse your email list will keep building automatically.
- Create a sample for your info product - If you are selling an info
product like an ebook, book, subscription website, or paid ezine, you
can use the ecourse to enable your visitors to try some of the offered
information for free.
- People prefer to sample a product before paying for the full version.
You can capture their email addresses when they sign up for the
online course.
When they are finished with the online course, you can put in additional follow
up messages to persuade them to buy the full version.
- Build your down line - People who have some interest in the business
you promote, but are not ready to recruit can be persuaded through an
ecourse.
- You can offer them a series of lessons on the benefits of joining
the business.
- Train your down line - Once you have built a down line of recruits
for your MLM business, you can use ecourses to train your recruits.
Your ecourse can contain various lessons about how to effectively promote
your business.
- Promote as a freebie - People like getting free stuff especially useful
information. You can strike a deal with other ezine publishers to offer
your ecourse to their subscribers. This way your ecourse can be offered
as a freebie to generate more traffic to your website.
- Generate targeted leads for tangible products - You have an online
store where you sell products like clothes, books, toys, or even diamonds.
People visit your website, look around and leave. They like what you
offer but are not ready to buy yet. Once they leave they will forget
about you and never come back.
- Offer an ecourse on this subject to build an email list.
Give more choices People like to choose the type of information they
want. If you are offering information for free, its better to offer
them more choices. You can offer a newsletter and several ecourses on
topics related to your business.
- Generate email Lists - A sure-fire way to get the dollar$ rolling
in! Your autoresponder can collect e-mail addresses for your opt-in
list or through an on online form or even directly from a prospect sending
a blank e-mail to your automatic responder. By categorizing your opt-in
mail lists you'll be able to target your advertising and increase your
enquires to sales ratio.
- email Marketing Campaigns - Maximize your Return On Investment (ROI),
and capitalize on the automatic follow up power of your autoresponder
to promote products and services in email advertising and online marketing.
- Autoresponder E-Zine and Newsletter Delivery - Never worry about how
to send your E-Zine or newsletter when you're away on business or vacation.
Simply preload your information into your auto-responder along with
your mailing list, tell it when to deliver, and just forget about it!
- Automatic Responder Educational Program - Your auto responder can
send a series of tutorials or reports to your subscribers on a frequent
basis, determined by you. Use your autoresponder as one of your MLM
Tools for
online email marketing campaigns. A great way to increase sales and
traffic.
- Motivational Messages - Send motivational messages with your autoresponder
to increase your downline or the number of affiliates you have. Your
auto-responder can increase sign-ups by up to 300% and sales by over
400% when used in email marketing campaigns or network marketing.
- Network Marketing And MLM Tools - Use your autoresponder as a powerful
follow-up marketing tool. By utilizing the custom data collection facility
(auto responder PRO accounts) you can setup your own network marketing
system. This proves the awesome power of autoresponders as MLM tools.
- General Information Dissemination - Anybody that has information they
want to be instantly available to anyone else might well use an autoresponder,
since many are available for free. It could be information about a product
you are interested in. It could be instructions on how to use or repair
a product that you have. It could be an article about how to lose 30
pounds in 30 days. Anything that can be be put into text (and with HTML
email, pictures or drawings also) can be sent by autoresponder.
- Building An Opt-in Mail List - Just as a brick-and-mortar business
loves to build a happy clientele that keeps coming back to buy again
and again, so online business want to build relationships with visitors
as well as customers so they will keep coming back.
- Following Up With Visitors - So you have an opt-in email list started.
What do you do with it? A list of names isnt much good unless
you follow up with them about your product offerings. Obviously the
basic autoresponder function of responding to e-mail messages isnt
of much value here. You need a function that can send follow-up messages
to addresses you already have. And that is one of the additional functions
of a good autoresponder or an e-mail list program. It is often called
the broadcast function for obvious reasons a message
is broadcast to all the addresses in the list at once. Again, not all
autoresponders allow this function, and some do it better than others.
- Multi-part Courses - Offering multi-part courses is one of several
methods to attract visitors to your site. The course establishes you
as an expert in some field - even if you aren't! Any good information
source can be broken down into several parts and placed in autoresponder
follow-up messages, to be sent at whatever interval you choose. This
approach is often used as a sales tool. When the student gains confidence
in you through the information you have provided, you can then present
your product (hopefully related to the course material) and hopefully
gain a sale. You can advertise your free course anywhere on the Internet.
Included in your instant or follow-up message would be an invitation
to join your opt-in list. Do you get the idea of the power of offering
a free course?
- Basic Sales - Studied have shown that you need to present your product
before a potential customer several times to increase the likelihood
of making a sale. To do that, you want to give the potential customer
a good reason to send his/her e-mail address. Since he/she may not have
enough interest simply to ask for more information about your product,
you will want to offer some incentive, like a free gift or service.
Whatever the method, you want to get the potential customer into your
autoresponder message sequence, then, in those messages, send your customer
to your web site to make the sale.
- Customer Support - This is a large topic. If you are selling information
products, you may want to use autoresponders as the product delivery
method. You can provide after-sale support information such as FAQs
(frequently asked questions), thank-you messages, request for testimonials,
etc.
- Follow up autoresponders deliver instant information
- autoresponders work 7 days a week 24 hours a day to increase your
sales
autoresponders are 100% automatic once they are set up
- Easy to set up and there is no maintenance
- Automated follow up with your prospects
- You can track your ads and marketing efforts (find out what ads pull
in more sales)
- You can test your marketing ads to see what works and what does not
work
- You can stay in touch with ALL of your clients with personalized follow
up messages
- You can use them offline as well as online in your marketing efforts
- autoresponders will save you valuable time because they do all the
work for you
- Motivate your downline with regular automated follow up
- autoresponders will let you "backend" your sales and increase
your profits
- autoresponders are not just another marketing trick, they work timelessly
- Bottom line is, that we can't think of one business that would not
profit from using an autoresponder
- To provide an instant, automatic response to everyone who emails you
from your web site
- Distributing sales and/or product information automatically from your
web site
- Distributing price lists, catalogues etc - especially if they're changed
frequently
- Reaching potential customers who may not surf the web, but who use
newsgroups and/or email.
- Follow up on customers Its known that it takes at least
7 times to recontact a person before he buys your product. For example,
you may be distracted when receiving the first message, but are then
reminded by it in the follow up messages. Using the autoresponder, you
can set up your follow up messages automatically at predetermined intervals
e.g. a different message every 2 days for up to 20 days.
- Newsletter you can send out a sample of your newsletter automatically,
to give people an idea of the information you share in it, so they will
see the value of it and want to subscribe.
- Articles you can distribute valuable content at your web site
by automatically offering articles. Use in your email signature file
e.g. send an email to article@isitebuild.com . They
will instantly receive your article without you having to lift a finger.
- In discussion lists and bulletin boards
- Autoresponder courses a group of articles or information can
be sent out separately over a period of time by email.
- Offer your course as a free bonus for purchasing one of your products
or services.
- Gain new leads by having people sign up and give you their contact
information before they can receive your autoresponder course.
There is really no limit other than your imagination to the
uses that
ResponseMailer can provide in supporting
your customer.
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